Make the technology disappear
A tool only works if the person holding it never has to think about it. Everything we build is tested against a shopkeeper who has never used a business app, on a cheap phone, in bright sunlight.
Small shops move the country. Nobody keeps their record.
Happy exists to give retail distribution in Bangladesh one shared account of what actually happens — starting in one bazaar in Rajshahi, and built to work anywhere the roads are hard, the margins are thin and the signal drops.
What we believe
“The success of a business owner is never only their own. It belongs to their family, their neighbourhood, their village — and, in the end, to the country.”
That belief decides what we build. Supporting one small entrepreneur strengthens the ground everyone else stands on. And technology only earns its place when it speaks the language of the people using it and makes their day measurably easier.
Our mission
Four commitments we hold ourselves to.
Let every link read its own numbers
A record should not stop at the hand that made it. Dealers, representatives and shopkeepers should each be able to open the same account and see the part that concerns them.
Build a network that carries everyone
Women entrepreneurs, young sellers and neighbourhood businesses belong on the same platform as national brands, on the same terms.
Start in Bangladesh, then travel
The problem we are solving is not local. Once it works here, the same system fits markets across South Asia, Africa, Latin America and the Middle East.
Our vision
Any small business, anywhere, run well.
One day a shopkeeper in any corner of the world should be able to run a healthy business from where they already are — with pricing they can trust, stock that arrives, and accounts that are simply correct. No capital city required. No middleman advantage.
We are starting where the problem is hardest, because a system that survives Charghat will survive almost anywhere.
Where we stand
Built in the field, not the deck.
- 4,200+Retailers served
- 9,000+Orders on the record
- ৳2M+Saved by retailers
- 2Upazilas covered
How we grow
One market at a time, in order.
Distribution does not scale by announcement. Each phase only opens when the one before it runs without us watching it.
Phase 01
Prove it in one bazaar
Build the full loop — order, delivery, collection, ledger — in a single upazila, with our own sales and delivery team on the ground rather than a franchise.
Phase 02
Make the second one easy
Turn everything learned in the first market into a repeatable setup: routes, training, stock policy and reporting that a new team can pick up in weeks, not months.
Phase 03
Open the platform to dealers
Move from running distribution ourselves to equipping trained dealers with the same system, so the network grows faster than our own headcount can.
Phase 04
Carry it beyond Bangladesh
Take a system built for hard roads, thin margins and unreliable signal to the many markets that share exactly those conditions.
The team
People who have stood in the bazaar.
Operations, delivery and engineering sit in the same building in Charghat — close enough that a problem on a route reaches the people who can fix the software the same afternoon.
Name to be added
Founder & Chief Executive
Name to be added
Head of Operations
Name to be added
Godown & Distribution
Name to be added
TechnologyWant to build this with us?
We are always looking for people who understand field operations, and for partners who want their products moving through a system they can actually see.